The Distinguished Service Award was instituted in 2000 to recognize members, with ten years or more of service, who exemplify the ideals of Lionism. The award was conceived to honor the memory of Denny Cole, a long-time, dedicated Hattiesburg Lion.

2000 Gomer Pound David West 2001 Joe Clements 2002 Arthell Kelley 2003 Bill Martin Art Kersh 2004 Larry Bellipanni Adolph Ingram 2006 Billie Wilkinson